> For the complete documentation index, see [llms.txt](https://docs.boston.gov/digital/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.boston.gov/digital/standards-and-best-practices/analytics-and-metrics.md).

# Analytics and Metrics

Product managers should work with stakeholders and the project team to determine what we'd like to track/count as success metrics.

Product managers are first on deck to enter tags in tag manager to track this information. Developers are a back up for this.

Ideas for potential metrics include:

* Standard high level google analytics, such as page views, unique page views, browser, network, device, time on page, etc.
* Conversions, such as sign ups, participation in events (in-person or online), results in City services (i.e. less towing)
* Completion rates, i.e. if they visited a page that they needed to interact with something or get through a task did the 'page visits' match the 'completed rates'
* Numbers of things, such as orders, 
* Savings or revenue: time, money, etc.